Our Story

A lifestyle concept store carefully curated by Lorna Ruby.
Simple and minimal aesthetic with thoughtfully cared for collections from up and coming Designers. 
“We buy carefully and responsibly from established and new brands. We have travelled all over Europe and Scandinavia visiting the key trade fairs in London, Copenhagen and Paris in order to hand-pick up and coming labels. We look for interesting pieces with emphasis on style and above all, wearability. We focus on adaptable daywear with that little extra something!”
                                                                                           Lorna Ruby x